A newsletter archive that is not an inbox

Most newsletters live in two places: the inbox they are sent to and a folder nobody opens. A reader who wants last spring's issue has to search their email and hope. You cannot link to it, and you cannot easily show it to someone new.

A flipbook gives every issue an address of its own.

What you get from a link

• Something to share again. The link works the day you send it and a year later. Put it on your website, in a message, on a notice board as a QR code.
• One place for the whole archive. Add each issue to your bookshelf, a single page with a cover for every issue. Share it or embed it on your site.
• A PDF for the people who want one. Readers can download a searchable PDF of the flipbook, unless you switch that off.
• A page that works on a phone. It opens in the browser, with no app and no sign-in.

How to set it up

1. Make the issue the way you do now, in Word, PowerPoint or a layout tool, and export a PDF. Or start from one of the newsletter templates.
2. Open the Studio, choose New flipbook and add the PDF.
3. Publish it. Copy the link into your email, with a line such as "Read this issue online".
4. Open the Bookshelf and choose Public page. Tick the issues to show and share the link.

Keep sending the email. The flipbook does not replace it. It gives the email something to point at.

Seeing what gets opened

The Analytics page in the Studio ranks your flipbooks by how often they were opened over 7, 30 or 90 days, and compares each period with the one before. It counts openings per flipbook per hour and nothing more. It cannot tell you who read an issue, and that is deliberate.

If you want to know which pages are read, switch on page attention for a flipbook. It adds up, across all readers, how long each page was on screen. The flipbook tells readers it is on, and nothing that identifies a reader is kept.

A few habits that help

• Give every issue the same title pattern, such as "Spring 2027". The bookshelf is easier to scan.
• Put the most useful item on the first page. Most readers decide there whether to go on.
• When you spot a mistake after sending, fix it and publish a new version. The link stays the same, and people who have it open see an offer to update.

Free plans keep one flipbook online at a time, for fourteen days. Keeping an archive means a paid plan, where flipbooks stay online until you remove them.