Collect emails with a document people want to read

A useful document is one of the oldest ways to meet someone who might become a customer: a buyer's guide, a catalog, a price list, a report. The trade is simple. They get the document; you get a way to reach them.

FlipbookIQ can ask for an email address before a flipbook opens, and give you the list.

How it works

Switch on the email gate for a flipbook. A reader who opens the link sees a short form, types an email address, and then reads. You download the list from the Studio when you want it. The gate is part of the paid plans.

Nothing else about the reader is recorded: no IP address, no device, no cookies for advertising.

Decide what the document is worth

People give an email address when what they get is worth more than the nuisance. A thin brochure is not. A guide that answers a real question, a catalog with the prices in it, a report with the figures, those are.

Put the best page first and say what is inside. If the gate is the first thing a reader sees, the page behind it has to be worth the step.

Ask for as little as you can

An email address is enough. Every extra field costs you readers. If you need more later, ask in the first message you send.

Be straight about what you will do

Say, in a line under the form or in the first email, what you will send and how often. Then do exactly that.

• Send what you promised, and no more.
• Make leaving easy: every email you send should have a way to opt out, and you should honor it.
• Keep the list as private as you would a customer's address, and follow the rules that apply where you and your readers live. Some places require consent for marketing email.

Use the list well

The first email is the most important. Send it soon, say who you are and why they are getting it, and link to the flipbook again. Ask one thing. A reader who answers a question tells you more than any count does.

When not to gate

Gate documents where the exchange is fair. Do not gate a menu, a map, safety information or anything a person needs in a hurry. And think twice before gating something you also want search engines and friends of friends to find. A flipbook behind a gate cannot be read until someone gives an address.

Check what it costs

Free plans do not include the email gate. On the paid plans it is a setting on each flipbook, alongside a password and an end date. You can switch it on for a campaign and off again afterwards, and the link stays the same.